Guy Ritchie’s “Next Level” Nike Advert

April 29, 2008

Premiering today is the “Next Level” Nike commercial directed by Guy Ritchie, creator of Virgin Comics’ Gamekeeper series.

According to Ritchie, “This ad is essentially following the journey, the rise of a soccer superstar. It’s all done through the point of view of the player and is actually the largest advert I have ever filmed.”

Read the full story here and check out the preview below.


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